Success Stories – eXtra
eXtra is the leading consumer electronics retailer in the GCC with over 42 stores in Saudi Arabia, Bahrain and Oman and was the first Saudi Arabian retailer to go online with a transactional website in 2011.
eXtra was established in 2003 in Saudi Arabia to provide customers with a full shopping experience for all aspects of consumer electronics and appliances. eXtra now has over 12 million customers with 42 branches in Saudi Arabia, Bahrain and Oman. eXtra was recognized in 2004 as being in the top 100 brands in Saudi Arabia.
Since eXtra entered the online marketplace in 2003, the ecommerce industry across the Middle East was still in its infancy and trust amongst customers was still forming. To succeed, eXtra needed a reliable, trustworthy payment gateway that had a regional presence. With PAYFORT being the region’s leading payment gateway it was a natural choice for the company.
PAYFORT works closely with clients like eXtra to ensure around the clock service. They offer exceptional technical support and provide ambitious online retails with the market insights they need to succeed.
The strong reputation and excellent service weren’t the only things that attracted eXtra to PAYFORT. eXtra sells a wide variety of high ticket price items and installments had become an attractive option to boost sales and reach a broader audience. The company was interested in a payment gateway that would be able to offer flexible installment options for their customers.
Fortunately, PAYFORT could support on this as well. With Installments, qualifying businesses can automatically offer the option to pay for large ticket items in monthly installments*. On the consumer side, they shop usual and when they’re ready to checkout they simply select installments and they’re done.
For eXtra, this powerful feature made a noticeable difference in their bottom-line. Mohammad Sajjad, eXtra’s Ecommerce Director said “Installments has certainly become a great way for us to push sales on our website.” Mohammad continued “Approximately 5% of our current paid orders are completed with an installment plan; before we started offering installments these users just didn’t convert.”
PAYFORT Installments provide a shopping environment on eXtra where everyone wins. Customers can increase their purchasing power by selecting flexible 3, 6, or 12-month payment plans** and eXtra gets to collect 100% of the transaction amount at the time of sale. The whole process is handled automatically by PAYFORT meaning eXtra can focus on growing their business.
“Since adding installments as one of our alternative payment methods, we’ve been able to attract more new customers and seen return users start purchasing larger items” said Mohammad “Since day one PAYFORT has been a great partner supporting our business needs, installments is just the latest on a long list of great features.”