Virgin and Payfort

Virgin Mobile simplifies payments for Saudi subscribers with PAYFORT

June 14, 2015

Virgin Mobile Saudi Arabia, which is on a mission to Make Mobile Better, is to offer subscribers a range of online payment options via PAYFORT

Dubai, UAE/ Riyadh, Saudi Arabia – 14 June 2015 – Virgin Mobile Saudi Arabia will expand the variety of payment options it offers to mobile subscribers in the Kingdom via an agreement with PAYFORT, the Arab world’s leading online payment service provider. The new Saudi operator, which is on a mission to Make Mobile Better, will be able to provide customers with a seamless payment experience and a wider range of payment options, including secure payment transactions via mobile devices.

“PAYFORT’s online payment platform allows us to offer subscribers the option to pay safely and easily via whatever connected device they are using,” said Karim Benkirane, CEO of Virgin Mobile Saudi Arabia. “We have worked hard to provide Saudi subscribers with easy ways to engage with the Virgin Mobile brand including a great user experience via mobile devices. PAYFORT seamlessly integrates with our existing online platforms to provide added convenience for our customers.”

Virgin Mobile Saudi Arabia recently won an award for Best Online Experience at the regional Customer Experience Management in Telecoms Middle East Summit in recognition of the operator’s innovative approach to serving members via social media and web channels.

“Today’s consumers are looking for easy ways to purchase from brands and increasingly payment via mobile devices, this is particularly true for the tech-savvy youth segment of the market” said Omar Soudodi, Managing Director of PAYFORT. “PAYFORT’s online payment platform will allow Virgin Mobile subscribers in Saudi to pay in the way most convenient to them via any connected device, whilst remaining immersed in Virgin Mobile’s user experience.”

PAYFORT has the solutions that meets the needs of the operator’s mobile customers, without forcing subscribers to leave Virgin Mobile’s web experience.

”PAYFORT provides a variety of payment options to help mobile operators offer subscribers more ways to pay, thereby increasing sales,” added Soudodi. “The Middle East’s appetite for mobile services and e-commerce is growing fast and so there’s a clear opportunity for mobile operators to lead the way here.”

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