Building trust in online transactions is the cornerstone to the Arab world’s mass adoption of e-commerce
June 24, 2013
PAYFORT launches at ArabNet 2013; regional payment gateway to provide online consumers and retailers with unprecedented levels of transactional security.
The Arab world’s adoption of advanced, Internet-based services continues to grow exponentially and is considered the fastest growing region worldwide (IMRG report 2013), clearly highlighting the need for increased trust in online transactional gateways to further the region’s e-commerce capability, according to PAYFORT which held its commercial launch today at ArabNet Digital Summit 2013 in Dubai, UAE, being held on 24 – 26 June, 2013.
PAYFORT (www.payfort.com) makes online payments safe and secure for buyers and sellers in the Arab world by delivering a complete suite of payment solutions that cater to the needs of the region and are tailored to Arab online buying habits and trends. PAYFORT serves the needs of online shoppers in all Arabic speaking and surrounding countries through its trusted, secure payment network that gives everyone the opportunity to shop online safely and easily.
“While e-commerce has seen impressive adoption gains in the MENA region, the Arab world continues to address present information security challenges with both consumers and retailers demanding simplified, secure payment options,” said Omar Soudodi, Managing Director of PAYFORT. “PAYFORT was developed specifically to address these challenges by deploying a secure payment network that is built using the most sophisticated and up to date fraud prevention and anti-money laundering technologies and completely eliminating the risks associated with online payments for both buyers and sellers.”
PAYFORT builds trust between buyers and online sellers by enabling consumers to transact online using the payment options they prefer with complete security and peace of mind while supporting the most popular payment methods available globally. By eliminating the risks associated with online transactions for consumers, PAYFORT enables more companies to sell online while increasing sales opportunities by establishing consumer confidence for its guaranteed transactional security.
“PAYFORT has already started serving many of the top e-commerce websites in the Arab world,” said Soudodi. “They rely on PAYFORT to manage their payment processes easily and securely so they can focus on improving the customer experience. PAYFORT provides a variety of payment options to help Internet retailers increase sales by offering more ways for customers to pay. Today, PAYFORT supports credit/debit card payment, through globally recognized payment leaders including American Express, cashU, Mastercard, and Visa.”
Looking into the future, PAYFORT sees that ‘trust’ in an online payment network will be crucial to regional governments, retailers and brands as they move beyond traditional business models to towards more consumer-centric, collaborative and on-demand service models that work 24/7 and are accessible via tablets, smart phones and other mobile devices. PAYFORT enables any organization to quickly launch online payments to end-users by providing a ready payment gateway that can integrate across different agencies and complex infrastructure framework.
“Specifically in the government space, PAYFORT can provide Arab governments with solutions to their service/payment processing needs, helping them improve time to delivery of services while reducing the operational burden of the existing paper-based, physical service delivery model. Through our cost effective online payment processing solutions, public sector organizations can offer streamlined services to citizens faster and with increased revenue opportunities across almost any department or ministry including education, transport, utilities and licensing for example,” Soudodi added.