Exit popups are a marketer’s last resort when it comes to capturing information about a lead. They provide one last opportunity to grab a user’s attention before they leave so you can survey them, collect their email address, or even just try to convince them to stay on your site a little bit longer.
But just like all marketing efforts, it takes time, patience, and practice to fully understand how best to leverage exit-intent popups to convert your visitors into leads or clients.
This week we’ll be reviewing how exit popups work and sharing 4 tips you can use to create the perfect exit form.
What is an Exit-Intent Popup?
Before diving into the details of how to design great exit popups, it’s worth taking a few minutes to define what exactly they are and how they work.
It’s important to note that these popups currently only work on desktops and while some equivalent popups are being tested on mobile, but without the same results (see the Exit Popup Tip #3 for more details).
Why Are They So Popular?
Exit popups are widely used among marketers and for good reasons. First, because this kind of popup doesn’t interfere with the users browsing habits and is only displayed when the user is already ending their session. As a result, exit popups feel way less intrusive than popups displayed while scrolling or upon landing.
EXIT POPUP TIP #1: GO BIG OR GO HOME
When it comes to exit popup design, subtle is a bad word. You want your popups to grab attention and they need to be designed with that in mind. Large fonts, bright colors, and eye-catching visuals are a must and your design should capture most of the screen. Why?
Because when a user is exiting your website, you only have a few milliseconds to catch your visitor’s attention before they drift away. As a result, you to create something they can’t miss.
Here are a few recommendations to help your popup get noticed:
- Use a lightbox effect to focus attention on your popup
- Pick a large format (at least 700 x 600 pixels)
- Add visuals to make your popup more engaging
EXIT POPUP TIP #2: ADD A REWARD
Whatever your popup objective, whether email capture or retaining visitors on your site, you need to give users a good reason to pay attention, and sweepstakes + coupons are a great way to do that. Including rewards like these have been shown to multiply a popup’s conversion rate by as much as ten times
EXIT POPUP TIP #3: PICK A PLAN B FOR MOBILE
Unfortunately, exit popups don’t work on mobile, but given the growing importance of mobile devices in our day to day browsing habits you should still consider an exit popup strategy for these kinds of devices.
Here are a few alternative methods you can use to achieve similar effects:
- Trigger the exit popup once the user has scrolled down more than 80% of the page
- Trigger the exit popup when the user scrolls up a bit
- Trigger the exit popup once the user has spent X minutes on your website
- Trigger the exit popup when the user presses the back button
A simple Google search will give you some sample scripts that can achieve the above behavior and will not be as slick as a traditional exit popup they can still be effective.
EXIT POPUP TIP #4: SYNC YOUR EMAILS
Once your campaigns are live, it’s important that you set up a connection between your popup campaign and your email marketing tool. This is important for two reasons; first uploading your contacts manually is painful and can lead to errors and because it’s also best practice to strike “while the iron is still hot.” For ecommerce site, it’s crucial that you reach out to subscribers before they forget completing the popup on your website.
Exit popups are an incredibly useful tool but to harness their conversion powers, you’ll have to invest time to make them your own. Each site is unique so finding a strategy that distinguishes your own popups from the popups used by your competition and finding what’s right for your customers takes testing. But by using eye-catching designs, good copy, and valuable rewards you can stand out from the crowd and start capturing emails.