With Mother’s Day just around the corner, the world is getting ready to celebrate the women who have helped shape our lives. And for ecommerce businesses, the holiday represents an incredible opportunity to reach out new customers as well as reengage with old ones.
You might be surprised to learn that Mother’s Day is in fact the 3rd biggest retail holiday globally, landing just behind Black Friday and Valentine’s Day. In 2017, total revenue for the occasion reached $23.6B in the USA alone.
With such an enormous amount of anticipated spending, you might be wondering how your ecommerce can stand out from the crowd and attract customers… Well we have the answer! This week we’re looking at four last minute marketing ideas you can use to drive Mother’s Day sales.
1. Remind Your Visitors Mother’s Day is Coming
In 2019, just about everyone is living an overwhelmed lifestyle and for many busy individuals it can be hard to keep track of all the major holidays. When those individuals do eventually remember, they will generally rush to the nearest store in a panic looking a last-minute gift.
So, with this common trend in mind, a great opportunity to drive Mother’s Day sales is to make your ecommerce store a reminder for your visitors. By inserting Mother’s Day reminders into popups and other common onsite messages (such as when a customer adds an item to their cart) you can subtly direct users to make additional gift purchases while going about their normal shopping. If you want to take it one step further you can even create a dedicated landing page with Mother’s Day product suggestions.
2. Mom Focused Gift Guides
Even when it comes to the most important people in our lives, coming up with good gift ideas isn’t easy. That’s why creating a well thought out gift guide is a such a powerful tool to attract new customers. A good Mother’s Day gift guide starts by defining several ‘Mom profiles’ and creating product collections that match the tastes of those profiles. A few examples of include ‘Moms who love adventures’, ‘Foodie Moms’, or ‘Fitness Focused Moms’.
As with everything in the marketing world, having more precise profile definitions will enable you to better tailor your messaging, create more effective remarketing efforts, and ultimately drive more sales.
3. Purchase Reminders for Past Mother’s Day Shoppers
Your past customers are almost always the most likely to return for another purchase and this trend remains true whether they were shopping for themselves or purchasing a gift. Customers who have purchased a Mother’s Day gift from your site in the previous year should be top targets for remarketing efforts. And if you don’t have that information from previous years, creating a reminder campaign for individuals who make a Mother’s Day purchase this year is a great way to set yourself up for future success.
This strategy can extend far beyond just Mother’s Day. Keeping track of your customer’s holiday gift purchases (e.g., Anniversary, Birthdays, Mother’s Day) can help to create powerful automated gift reminders that can be triggered automatically each year.
4. Mother Child Bundle Offers
Whether it’s “Like mother like daughter” or “Like mother like son,” this old expression continues to ring true in 2019. When it comes to most shoppers, there’s a very good chance that their interests will overlap with their Mom’s. This is where bundle offers for Mom & Child come into play.
By offering 2 for 1 deals that can be used by both mothers and there children, you can dramatically boost your average order size and also expose new people to your products.
As with all marketing efforts, having a solid plan with clear objectives is the best way to set yourself up for success. By combining the power of segmentation, product recommendations, and marketing automation with your own industry expertise, you’ll be able to take your Mother’s Day marketing to next level.