For ecommerce business owners, web design plays a critical role in building a successful business. Your ecommerce website is a storefront and for your customers, the look and feel of that storefront will have a huge impact on their interactions and their conversions.
A well-designed website that uses the freshest designs and attractive visual elements signals to consumers that your organization is legitimate, active, and in tune with the latest trends. This in turn leads to increased confidence in your brand and less hesitation when making a purchase.
In 2019, we’re seeing a rather drastic change not only in visual styling, but also in how users interact with a website. That’s why this week we’ll be looking at four web design trends you need to be aware of in 2019. Whether you integrate these elements in-house or hire a developer to complete the work, these trends are sure to inspire you to make your “storefront” a more modern and inviting space online.
Design Trends One: The Return of Serifs
The last 5 years have been a golden age for minimalistic design and as a result, more simplistic, sans serif fonts have been the top choice in the web design world. But lately, in an effort to stand out from the crowd, designers have been experimenting more and more with decorative serif fonts. These fonts have a classic and dignified feel that creates an association with the past, making them a great choice for traditional products and luxury brands.
With that said however, the key to using serif fonts effectively is moderation. Many of the most popular serif fonts being used today are subtle and almost land at a halfway point between serif and sans serif. Leveraging subtle serifs can add an extra layer of class to your site while still maintaining the easy readability and mobile-friendliness of sans serif fonts.
Design Trends Two: Micro-interactions
Micro-interactions have been in designer’s toolkits for some time, but it’s only in the past year that the concept has become a mainstream design trend. Advances in technology and improvements to the integration process have helped pave the way for wider integration of these little UX tricks in 2019.
In the past, micro-interactions have been more of a ‘Nice-to-Have’ for ecommerce platforms. While most sites didn’t have them, those that did were a little more fun for users. In 2019, consumers will start to expect these features as part of their online shopping experience.
We expect to see improved and more creative use of things like hover animations, scrolling visuals, transition animations, sound effects, and confirmation messages. When done correctly, micro-interactions should create a smoother overall experience by bridging gaps in information and encouraging consumers to continue along the path to conversion.
Design Trends Three: Black & White Palettes
Color has always been one of the most effective ways to influence consumers and set the tone of your online store, and this remains true even when you’re only using the grayscale.
While the mid 2010’s saw the resurgence of vibrant and pastel color palettes, lately it seems that the opposite trend is taking hold. In 2019, many websites seem to be making the jump to black-and-white palettes that provide a more conservative aesthetic while maintaining a striking look. A black and white palette does carry some risks however. The downside of relying on such a simplistic color selection is that it can appear drab, old-fashioned, or just plain boring if not utilized in an innovative way.
To combat this issue, a common technique is to combine the greyscale with a single ‘Hero’ color that can act as a vibrant accent to the otherwise modest color scheme. Accent colors on a black-and-white screen are a great way to highlight key messages and CTAs making it a great marketing tool as well as a design trend.
Design Trends Four: Better Chatbots
It’s hard to believe, but in a very real way artificial intelligence is already here, and its increased presence across the web is transforming the way we think about ecommerce. Just two years ago, chatbots were a clunky, impersonal tool that was more of a design “Don’t” than a trend. But, in 2019 the technology has now surpassed even the highest expectations and incredibly effective chatbots are found everywhere from social media channels to online banks portals.
As modern AI programming and machine-learning continue to replace older chatbot softwares, 2019 will be the year where consumers finally feel comfortable using them as a primary research and purchasing tool.
No matter how great your products are if your website looks outdated, people will assume your organization is as well. If your running an online business, ensuring your site is leveraging the latest design trends is more than just a ‘nice-to-have’ stylistic choice — it’s critical to your bottom-line.