Modern technology has brought us to an age where just about anyone can have a business. With minimal resources and an idea, you can set up a website and start selling your products. But it’s only after you’ve proven your concept and completed your first few sales that the real challenge begins.
How do you set yourself apart from the competition? How do you grow your business in a sustainable way that won’t harm your reputation? And how do you ensure that you’re the number one retailer in your industry?
This week we’ll be looking at 4 proven growth hack techniques that can help your business reach the next level of success. If you’re ready to take your ecommerce to new heights keep reading.
1. Guest Blog on Relevant Sites
Even with an incredible ecommerce store, if no one knows about your business (or your products) you’re going to struggle. Publishing content on your own website is a great way to help educate customers, promote your products, and rank higher in search engines but if you’re looking to increase your reach, guest blogging is the way to go. Guest blogging allows you to interact with a brand-new audience that might otherwise have never heard of your business.
The benefits don’t stop there either, by publishing on third party websites you give your website a strong SEO boost from backlinks, establish your brand as a thought leader in your industry, and build connections with other influential members of your industry.
A great place to get started with guest blogging is to go where your audience is. Take some time to understand where your ideal customers spend their time online and then reach out to those websites to see what types content they’re looking for.
2. Use Re-targeting to Turn Interest into Sales
Even if a user shows interest in your products, it doesn’t mean that he or she is ready to complete a purchase in that exact moment. In many cases shoppers will want to do more research before committing to a purchase, and that means they’ll be leaving your website.
Though the initial interest is there, over time consumers forget which products they were looking at and you lose the opportunity for a sale. In these situations, retargeting is the best way to remind them about your store and the products they were excited about.
Retargeting works by adding a cookie into a user’s browser, which means that no matter where the person goes online, you can reach that user and display a reminder advertisement for your products. With effective retargeting you can be sure that when they are finally ready to buy, they will land back on your site instead of a competitor’s.
3. Show Discounts During the Checkout Process
Did you know that almost 80 percent of online shoppers abandon their carts before completing their purchase? With that statistic in mind you can quickly see why displaying incentives throughout the checkout process is important.
In today’s competitive ecommerce landscape, shoppers are used to seeing discounts at every stage of the sales funnel. If they’re not clearly marked at the final checkout, they often feel like they’re missing out on something.
By prominently displaying discounts during the checkout process, you’ll keep shoppers engaged and more importantly reinforce the idea that they are making a smart decision by completing the purchase.
4. A/B Test Your Product Pages
When it comes to creating the perfect product page, there is no single template that works for every business. As every store’s audience is unique, the best way to create the “perfect” product page is to experiment and optimize for your audience.
In general, you should aim for high-resolution product pictures, detailed product descriptions, and look for opportunities to include rich media throughout the page. Video in particular is becoming more significant as shoppers see it as the best alternative to the sensory experience of trying out a product.
Be ready to try lots of different experiments and never be scared to try something different. Even subtle changes can make a big difference for your users and improve how well a page converts visitors into buyers. Use A/B testing to determine which version of a page sells the most products and build from that platform.
Whether you’re sitting on an idea or already selling through your own shop, consider these 4 techniques as the starting point to your journey to growth as a seller. When done properly these growth hacks can launch your business into the next level of sales faster than you can imagine.