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FIFA World Cup 2018 Consumer Trends

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FIFA World Cup 2018 Consumer Trends

One of the world’s biggest sporting events is just around the corner with football fans across the Middle East getting ready to cheer their teams to victory. And while the love of sport sits front and centre this year, there’s no doubt that the World Cup is set to have a big impact on consumer behaviour. Here are the consumer trends you need to watch this World Cup.

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Dalia El Gammal

Marketing Specialist PAYFORT

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