The most valuable product nowadays is time! Consumers are now doing most of their Shopping Online.Whether you are an offline retailer going online or about to start your online business altogether, here are simple but essential steps to building an ecommerce website:
Step 1: Choose a domain for your website
When you think of a domain name always make it:
Make sure it describes your business and the services you offer.
Step 2: Find a web developer or choose the right platform
This is the crucial step in launching your online website, make sure to do your vetting when it comes to hiring a developer. Get references from other online websites the developer has built.
If you didn’t find a developer that would build your online website, you can always refer to build it via an online platform such as Shopify or Shopgo
Step 3: Design your store
To save some time, you can buy a ready theme from websites like https://themeforest.net/. To find a layout that resembles the look and feel you desire from an e-commerce perspective.
At the beginning, don’t waste your time on building a theme from scratch, the customization process can be a very timely and frustrating one. So, if you can find a theme you like, you’ll likely save yourself quite a headache.
And in case you used one of the online platforms to build the site, they should offer you a ready theme.
Step 4: Integrate your store with a shipping courier and payment gateway
You need to consider the following when choosing a payment gateway:
-Your country of operation
-Your trade license
-Integrating both global and local payment methods
Also, you need to consider the following when choosing a shipping courier:
-Ship globally, locally or both?
-The shipping fees
-Does the courier offer cash on delivery?
Step 5: Adding products
The features you need to add to the product pages will vary according to the type of your e-commerce site. But most of them share the same essential things:
-Add to cart button
Step 6: Checkout page
When it comes to e-commerce checkout, there’s so much that can be done, Before you start changing button colors and hoping for vast improvements, maybe you should take a step back and look at the big picture. Make sure your checkout page always has simple, clear and user-friendly steps, thus helping you increase the checkout conversion rate and also avoid your customers abandoning their shopping carts during the checkout process.
Step 7: Market your website
A few simple tips you can follow here:
-Create a unique product content
-Use social media wisely
-Don’t forget email marketing
As you can see, starting an e-commerce website is quite an involved and detailed process. Following this checklist to ensure you take the proper steps to get your website launched in a timely manner.
Are you planning to launch an ecommerce in the region? We’d love to hear from you! Share your story in the comments below and let us know if there’s anything we missed. And if you’re looking for more great content be sure to follow @PAYFORT on Twitter for all the latest updates!