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White Friday is Back: What to Expect in 2017

White Friday is Back: What to Expect in 2017

Ecommerce

White Friday is Back: What to Expect in 2017

While the GCC countries don’t share the same Thanksgiving celebrations as the United States, there is one celebration that is shared across the countries. This week kicks off White Friday, an emerging Middle Eastern shopping tradition that rivals the likes of Black Friday and cyber Monday across the region.  The deals will start on Wednesday, November 22nd and continue through the weekend until Saturday the 25th.

In this week’s post we’re going to talk a bit about the trend of global mega sales and let you know what you can expect from this year’s bonanza of sales that are expected to draw in millions of dollars.

The Global Trend

Last year in the US, e-commerce sales over the Thanksgiving weekend (from just before Black Friday to Cyber Monday) reached a staggering $12.8 billion, according to Statista a site tracking business and market performances.

This trend is not exclusive to the US either. During roughly the same time frame (Chinese Singles Day on November 11th) China’s own e-commerce giant, Alibaba, reached sales of over $25 billion on the back of over 800 million unique orders.

With those kind of numbers it’s obvious that consumers are attracted to these large scale sales. But with White Friday starting this week, what can we expect for GCC sales on the countries major e-commerce platforms?

A Digital Super Sale for The Region

Souq.com, an Amazon Company, announced earlier this month that they expect to have over half a million deals on products from 16,000 brands for the weekend. For consumers looking for great deals the company said there will be savings as high as 70% on select items. This is considerably more aggressive than previous years and will be combined with discounts being pushed via alerts and daily countdowns.

“We introduced the White Friday Sale to the region in 2014. This year, we have rolled out credit card payment on order delivery in the UAE for more convenience to our customers. We have also invested heavily in our operations by expanding our fulfillment centres, technology, resources and adding more pick up points for customers.” said Ronaldo Mouchawar, CEO & Co-Founder of Souq.com. “Customers are at the heart of our business, and this White Friday, they will find a wider product selection and hundreds of thousands of deals across all categories.”

The Luxury Sector Joins White Friday Action

In addition to discounts on traditional e-commerce products such as mobile phones, TVs, large appliances, and other electronics, this year luxury goods companies are looking to get involved as well. In 2016, Souq.com sold 100,000 health and beauty products and 50,000 items within the fashion, apparel, and shoes category and the platform is expecting to grow these numbers in 2017.

Are you going to be participating in White Friday this year? Will you be a vendor or a consumer? Let us know in the comments below and if you want even more insight into the GCC e-commerce world be sure to follow us on Twitter.

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Dalia El Gammal

Marketing Specialist PAYFORT

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