Towards the end of 2016 and into this year, millions of voice controlled devices were purchased. One of the most popular is the Amazon Echo and Echo Dot that are projected to be present in 10 million homes by the end of 2017.
This rapid uptake of voice technology shows that consumers are becoming more interested in voice control. Today’s consumer wants speed, convenience and ease of use, all while still retaining access to the near endless products of ecommerce and personal assistants seem to be the next step to meet those demands.
The adoption of voice is great news for businesses like Amazon, but as with many trends pioneered by the giants, it will inevitably change the way all ecommerce businesses sell their products.
Online retailers (and brands) will have a short timeframe to prepare for Voice-Controlled Ecommerce. Consumers are expecting shopping experiences that are both intuitive and time saving, and if your business can’t meet those demands you’re going to be left behind.
3 Steps to Laying a Foundation for Voice-Controlled Commerce
Voice technology is starting to show up in more and more places, but what can you do to integrate voice-controlled commerce into your digital strategy. Whether you’re a store or a brand, you need to follow three guidelines to lay a solid foundational for this emerging technology:
1. Rethink your approach to product information
Shoppers are going to search for products differently when using voice-enabled commerce compared with traditional search, so be sure you consider product names and descriptions that match natural language.
This also extends to how your catalogue is structured, it needs to be organized in a way that allows users to search, navigate, and shop using speech. Customers need to access the important information about products quickly and don’t want to be fighting a challenging menu to get there.
2. Ensure consistency across channels
Product and consumer data should be centralized and consistent across both the voice channel and the old visual channel. This helps to ensure a reliable process for your users and will allow you to optimize product information across all channels faster.
3. Understand how your core customers shop
More than ever you will need to understand how repeat customers shop on your site and find ways to integrate their past purchase history into new shopping experience. For example, if your consumer asks a personal assistant to order a new phone charge, it requires knowledge of the what phone brand they’ve purchased in the past.
Prepare for the New Frontier
Voice-controlled commerce is a new tool that is primed to change the way people think about online shopping. As with all new technologies, it is going to require adjustments to the existing ecommerce infrastructure but widespread adoption is inevitable, make sure your business is ready.
Do you have any experience with voice assistants? Be sure to let us know in the comments below, or reach out to us on our Twitter page. And if you’re looking for more trends check out our last post on P2P Payments in the modern age.