For businesses across the region and around the world, social media provides some of the best tools to help you increase brand awareness, connect with customers, and learn the latest news about your industry.
Twitter has proven to be specifically helpful for businesses by providing one of the most efficient customer service platforms in modern times. Twitter business pages are an integral way to build meaningful connections with your audience one 140-character message at a time.
In a recent survey, 85 percent of customers say that they feel more connected with a business while following them on Twitter and roughly two thirds of people have discovered a new small business or medium-sized business browsing Twitter.
This week we’re going to be covering some of the top tips and best practices for managing your own Twitter business page. Whether you already have a business page or are thinking about creating one, you won’t want to miss this post.
Getting Noticed by Using Twitter
As we mentioned above, Twitter pages have a range of benefits that can help small and medium sized businesses gain an edge in their industry and one of the biggest is helping you get noticed.
As we mentioned earlier, 66% of online consumers have discovered a new small or medium business on twitter, but for many it goes beyond discovery. In fact, more than 50% people say that they have purchased a product that they first learned about on Twitter, and nearly 70% say they’ve purchased from a brand they know because they saw a post.
A strong Twitter business page can also help beyond the digital space as well. A well-managed page helps to give your business an added level of authenticity and trust that can help improve word of mouth marketing. 79% of users recommend the brands that they follow on Twitter and 94% of those customers plan to make a purchase from those brands.
Making a Great Twitter Business Page
The benefits of a Twitter page are clear, but what can you do to make yours better? Here are 3 tips that can take your Twitter business page to the next level and make sure your brand gives off a professional look and feel.
Use the Right Image Sizes
Nothing ruins the look and feel of your business page more than using the improper image sizes. Always remember that your profile picture should be 400px by 400px and your header image should be 1500px by 1500px.
Getting the look and feel of your page right is one thing, but unless your active it won’t mean much to your customers. People now expect to get responses within hours not days, so be sure that you’ve got someone checking your page regularly.
Use Relevant Hashtags
The most powerful aspect of Twitter is the ability to add hashtags and other profiles in your tweets, but you want to make sure you’re not over doing it. Consider your industry, do some research, and think about hashtags as keywords for each individual tweet.
Twitter is proven tool that can make a huge difference for your business whether your established or just starting out but it takes time and effort to curate the right content and an attractive business page.
If you’re looking for more information about how to improve your twitter business page, be sure to check out this infographic from ghergich.com, it served as the inspiration for this post and contains even more great info to help you get the most out of your business’ Twitter page.
You can also check out State of Social Media MENA and dive deep into literally millions of interactions and conversations with different networks such as: (Facebook, Twitter, Instagram and etc.) that will change how you look at MENA social media, FOREVER!
Are you using Twitter for your business? Are there any tips that you use to better engage your customers? Be sure to let us know in the comments below and while we’re on the topic of Twitter, be sure to follow us @PAYFORT.