If you’re reading this article, we bet you’re wondering what a growth hacker actually does and how you can become one. From our experience the best way to learn about growth hacking is to do growth hacking and that’s why this week we’re sharing 4 growth hacking strategies you can test out today.
What Exactly is Growth Hacking?
Before we dive into the techniques, it’s worth taking some time to really understand what growth hacking is. Growth hacking is a new style of marketing that utilises task automation, smart user retention strategies, and effective integration with third-party platforms such as social media to grow a business quickly.
They do this by ensuring that a website is, at its core, both useful and shareable all while inspiring word of mouth referrals between new and existing customers.
1. Claim broken links.
A great way to improve your website’s authority (and as a result its organic rankings) is to hunt out resources like blog posts and how-to guides with broken links. Try to find content that matches the theme of your business or the products you sell as these will refer users that are already interested in what you do.
Once you’ve located a few pieces of content, use a tool like W3C’s link checker and hunt for broken links. If you find a link that no longer works, contact the webmaster or post author and suggest your website as an alternative link.
Another approach to link reclamation is to scan for broken links on high authority websites and develop content that perfectly replaces the original link. Blog authors appreciate flagging broken links as it helps keep their post relevant and you get the added benefit of a fresh link to your site.
2. Take the time to understand your data.
Now you might be thinking that because growth hacking has the word “hack” in it, that the overall process might be random or unorganized, but the reality is that the whole process is driven by research and lots of data. Take time to research what Key Performance Indicators are relevant for your business and read up on how to best evaluate them.
If you want to get the most out of your growth hacking efforts, you’ll need to learn a fresh set of jargony terms and get comfortable using excel but we promise it’s a useful skill. Modern analytics companies have gotten better at streamlining and presenting data, but you’ll get a lot more out it when you understand exactly what the raw numbers mean.
3. Make your signups visible early.
You don’t want to make people search high and low to find a subscription or signup options, so be sure to keep your CTAs visible on (almost) every page of your website.
The best way to capture your audience’s attention is to put your CTA near the top of your pages and having a signup button as part of your navigation bar is a great way to make sure users can join your site anytime no matter where they are.
4. Create a great experience for new users.
One aspect of growing a business that is often overlooked is that new customers have very different needs from returning ones and they are likely to be far more critical of everything of your site.
Win them over by creating a specific ‘on boarding’ process for new customers that guides them through your services and answers frequently asked questions. This not only helps to nudge them towards their first purchase but also has been shown to increase referral rates.
Do you know any other growth hacking techniques we didn’t cover here? Do you want to learn more about the process and grow your own business? Let us know in the comments below and if you’re not already checkout the PAYFORT Twitter for more great updates!