Are you ready to embark on your ecommerce adventure? Perhaps you’re in the process of setting up your online store? Before you do, check you’re not harboring any of these unhelpful misconceptions about ecommerce that could harm you and your business further down the line.
There’s not much work involved
This is a lot to do with having the wrong mindset to start a business. Any business – whatever platform – requires work. Taking the path of least resistance because it seems like the easy option is no way to start. Running an ecommerce business requires as much motivation, focus and effort as a traditional business, with a solid business plan and marketing strategy in place. Don’t make the mistake of jumping in half-heartedly, or it won’t work out.
Build it and they will come
Setting up a beautiful website with all the fancy bells and whistles is not enough to guarantee customers and sales. You cannot simply sit back and wait for people to find it, because the chances are they won’t – not without a little help. Promotion will be key to the success of your online store. First, you should learn about search engine optimization (SEO). This determines how well your store will rank in search engines. If it doesn’t rank well, then it will be difficult for potential customers to come across your site when they are searching for the products you sell.
Another option alongside building organic SEO is to use pay-per-click (PPC) campaigns, which are essentially Google adverts – they appear at the top of the page and you are charged for every click, as the name suggests. This is a good way to build visibility, at least in the beginning. You should also look to network and build relationships with: customers, trade organisations, social media users and even online directories. Let people know you exist.
SEO is cheap and easy
The thing is: it’s not. If it were, then SEO agencies would all be out of a job. SEO is actually very competitive, with multiple businesses all competing to rank in the coveted first page for their top business keywords. Your content is sitting in an already-packed digital world, so to stand out requires effort. More specifically, it necessitates an ongoing strategy of effective networking, content creation and link building to boost your business relevance and authority in a crowded virtual marketplace. Follow these 6 steps to creating a successful SEO strategy.
Making money on the web is easy!
Making money on the web is impossible!
We’ve all seen the ads that promise amazing ways to make unbelievable money online, all from the comfort of your very own home. Most of these extraordinary claims sound too good to be true, because they are. ‘Get rich quick’ schemes on the web are famously shady and prey on desperate people – so don’t be lured in by them.
We can all learn lessons from the hard-working companies who have carefully built up their online businesses and enabled them to thrive. They are the proof that setting up a lucrative online store can pay off, which should silence the naysayers who claim it is impossible to make a living from an online income. There are thousands of people doing just that all over the world.
So of course it’s possible – you just have to be prepared. Starting an online business should be treated with the same level of commitment as any business start-up and not ventured as a quick money-making scheme. Patience is your friend.
You don’t need a strategy
You do! As I’ve already mentioned, you should treat your online business just like any other business. Your strategy is vital: it underpins your goals for the company, where it’s going and how it will grow and succeed. Right at the outset, you should have in mind a clear view of your target market, what your customers are looking for and what will turn them off. You website should be formed and designed around the needs of your customers to ensure that the experience is one they will want to repeat. Get some inspiration with Forbes’ 12 E-Commerce Strategies To Grow Your Business.
Omnichannel is an unnecessary luxury
You won’t get away from this one. All modern consumers will expect you to offer a seamless customer journey across all channels. It takes time and effort to build up a customer’s good opinion of your business, all of which can be swept away with one bad experience.
Consumers today will often start their purchase journey on one device, and finish it on another. In the world of ecommerce, you go omnichannel or you go home. Luckily, most good online ecommerce platforms offer a seamless experience across every channel that is already built into the site framework, which makes creating an online store with omnichannel functionality easier than ever. So there are really no excuses not to incorporate it! Trust me – your customers will thank you.
Many of these myths are hangovers from when ecommerce first came about. But the world has moved on since then thanks to affordable enterprise ecommerce platforms, which have helped to make the entering the world of ecommerce more accessible. Banish these nuisance nonsense-nuggets from your business mindset, and watch your ecommerce venture flourish.
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