For marketers around the world there are few things as heart breaking as an abandoned shopping cart. It’s become common knowledge that a certain percentage of users will land on your site, spend time adding items to their cart, then simply abandon it before completing the final transaction.
And unless you have a strategy to reengage those customers, your ecommerce site won’t be making as much money as it could. From the numerous studies on consumer behaviour, it’s almost a guarantee that your missing out on potential orders because of abandoned carts.
According to the Baymard Institute, a UK based research organization, 67.45% of online shopping carts that are initiated actually end up abandoned. That means that for every one hundred customers that take the time to add an item to their cart, sixty-seven leave without completing the purchase.
Abandoned shopping carts represent a substantial opportunity for crafty marketer. But by re-engaging with these customers in the right way you can often save what would otherwise be a lost sale. So how can you better engage your customers and turn them from abandoners to purchasers? Check out our infographic guide to help you create an abandoned shopping cart campaign that works!
What have you done to bring abandoned shopping carts back to life? Let us know your thoughts in the comments below. And if you haven’t already, be sure to check out our State of Payments report for even more insights on the region.
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