Been a while since you tidied up your LinkedIn profile, hasn’t it? Maybe not getting the traffic you want? As a young entrepreneur, you should probably fix that. Your online presence is an important element in building your social network and job hunting. Fortunately, you can follow these quick, easy steps to make sure your LinkedIn always looks bright, shiny, and new.
1. THE PROFILE PIC
Make sure you choose a sharp, clear picture. Make sure your face is centered and zoomed in just right. Go for a simple background. And above all, make sure you’re dressed professionally in the picture.
2. THE BACKGROUND PIC
Like an introduction, choose something that grabs attention. Select a picture that highlights your skills, something professional that you’re proud of. An event or accomplishment works well. Along with the profile pic, these two images are the first impression you make on a potential employer or business contact.
3. THE INTRODUCTION SUMMARY
Go ahead and talk about yourself in first person. Keep it brief, but highlight your experiences, accomplishments, and goals. Again, talk about the things you are proud of. And remember, keep it genuine and keep it simple.
4. THE PORTFOLIO
Your work history and folio, do you have uploads? Have you attached files and examples? Add as much as you can: publications, images, PDFs, external links. Show concrete evidence of the things you’ve done. Specific examples always look best.
5. THE REFERENCES
Send messages to every LinkedIn contact you think will help you. Ask them to recommend you. Build up those +1’s. Ask them to leave a brief comment or note giving credibility to your skills. You’ll be able to approve everything before comments go public. It never hurts to have too many references, and that sort of interconnection is at the heart of LinkedIn and social networking.
You can do all of these fixes in a short amount of time and the improvement to your LinkedIn profile will be very noticeable. The job hunt will be half way done. With luck, you’ll be preparing for more than a few job interviews.