The modern customer journey is more complex than ever. A multitude of new channels and devices has drastically changed the techniques we use to capture potential customers. In this new landscape, it’s more important than ever important to understand the key moments that help inspire people to buy your product or service.
Often presented as a simple chart depicting how a user moves through their purchase, a sales funnel is a frequently used tool amongst many marketers. A standard funnel is often structured in the following way; at the top you find “Awareness” with advertising bringing the product to the attention of potential buyers. Users then move through the funnel passing the stages of “Lead”, “Prospect” and eventually “Sale”.
As your customers move through the funnel, they are entering on a journey with your company – but an important question to ask is where are they headed? If you’re not aware of how your leads transition from a prospect to a profitable customer, then it’s time to review how your company manages this important journey. In this infographic, we’ve outlined four critical steps that can help you ensure your customer journey ends with the desired action.
It will take some time, but developing an effective strategy will pay off with longer lasting customers, better retention, and ultimately a more profitable company.
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