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Omni-commerce: Big Retail Fights Back

Omni-commerce: Big Retail Fights Back


Omni-commerce: Big Retail Fights Back

Even for those immersed in the digital world, it can be hard to keep up with the furious pace of change. Put your head down and focus on one project for a few months and when you come up for air the whole landscape has changed. Apple make watches now…?

If you work in ecommerce, one of the trends you need to be aware of is omni-commerce: it can be defined simply as placing the customer at the center of a fluid, multi-touch point experience.


Blog Omnicommerce

Omni-commerce is about presenting customers with a seamless experience, no matter where they interact with the brand.

Companies that engage in omni-commerce connect an online shopping experience with the offline by allowing customers to head to a store to pick up items they bought online.  And the offline world can connect to online: if a customer picks up something in store but is dissatisfied when they take it home they can return it and get credit for the company’s online store.

Omni-commerce is driven by major retail brands that are looking to use their offline presence to leverage their digital sales and fight back against online only stores.

What this means for the Arab World


Omni-commerce has enormous implications for the Arab World, especially markets such as KSA and the UAE that have strong offline retail cultures. The option to buy a product online and pick it up in store will be attractive to customers who see going to the mall as a social event.


 This development also presents a major challenge to online only retailers. Companies like Jumbo that can offer the convenience of purchasing something online with the hand’s on assurance of in-store sales and pickup will gain an advantage over ecommerce shops.


Omni-commerce will present major opportunities for companies with dynamic marketing departments that can integrate messaging across online and offline. This will allow them to present a flexible, engaging message on any channel. Companies with lumbering, highly siloed marketing departments will struggle to adapt.

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Dalia El Gammal

Sr.Marketing Specialist PAYFORT



  1. Avatar

    Ayman Aktifan

    June 25, 2017 at 3:22 pm

    Hello Friends,
    Would you recommended the best five Omni commerce brand in the world.
    Best Regards,

    • Amira Abou Shousha

      Amira Abou Shousha

      July 5, 2017 at 11:14 am

      Greetings Ayman,
      Thank you very much for taking time to review our blog.
      Your input and the feedback from all of our readers is vitally important to us and we always want reader’s expectations to be met upon all the time.
      As per your comment, we can mention Crate & Barrel , Oasis, The Starbucks rewards app is frequently mentioned in “top” lists of omnichannel efforts , Sephora, Chipotle Mexican Grill is utilizing multiple channels to enable customers to place orders wherever they are.
      Happy to hear from you again and you can always reach us through
      Amira Abou Shousha

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